Built for founders
who want to
change things.
We partner with ambitious founders from day one — validating ideas before we build them so you can spend your time on what actually matters.
ApplyOperators building
alongside you
We've built and exited companies ourselves. That's why we co-build from scratch - with skin in the game, across the full journey. Studio for the build. Fund for the scale. One team, either way.
Every Pinecone venture starts with a sharp insight and a real problem. We pressure-test it alongside you - digging into the market, having real customer conversations, and building prototypes tested with genuine signal. If it passes, we move. If it doesn't, we tell you clearly and quickly.
If the prototype holds, we go to market together. We open doors, drive the first customer conversations, and work alongside you to find the repeatable motion that proves the model. This is where traction becomes real - customers, revenue, and the kind of proof that makes the next step inevitable.
Real traction deserves real backing. When we see it, we invest through the Pinecone Fund - investing both in Pinecone ventures and standout founders building beyond our ecosystem. You lead the company, while we stay close with capital, operators, and hands-on support to help scale the business further.
Build with usOperators building
alongside you
We've built and exited companies ourselves. That's why we co-build from scratch - with skin in the game, across the full journey. Studio for the build. Fund for the scale. One team, either way.
Every Pinecone venture starts with a sharp insight and a real problem. We pressure-test it alongside you - digging into the market, having real customer conversations, and building prototypes tested with genuine signal. If it passes, we move. If it doesn't, we tell you clearly and quickly.
If the prototype holds, we go to market together. We open doors, drive the first customer conversations, and work alongside you to find the repeatable motion that proves the model. This is where traction becomes real - customers, revenue, and the kind of proof that makes the next step inevitable.
Real traction deserves real backing. When we see it, we invest through the Pinecone Fund - investing both in Pinecone ventures and standout founders building beyond our ecosystem. You lead the company, while we stay close with capital, operators, and hands-on support to help scale the business further.
Build with usA pinecone is not the tree. It's the potential.
Pine trees are the backbone of the Nordic landscape: resilient, and built for the long term. But a pinecone doesn't wait. It's designed to travel fast, take root quickly, and grow on its own. That's how we see company building - move with speed, build for longevity. We don't just fund ideas - we create the conditions for them to become something lasting.
We co-build ventures as actual co-founders. From day one, you have legal, product, GTM, and finance built alongside you. We bring the operators, the infrastructure, and the first funding. You bring the insight and lead the company.
We invest in early-stage companies with proven traction. We back ventures built inside Pinecone - and the most ambitious founders building outside it. If you have traction and the drive to scale, we want to hear from you.
30%
HIGHER LONG-TERM SUCCESS RATE
Studio-built companies succeed 30% more often than traditionally funded startups; where only 15% of seed startups make it to Series A.
84%
STUDIO VENTURES RAISE A SEED ROUND
Studio-built ventures arrive at seed with validated demand, early traction, and infrastructure already in place.
72%
REACH SERIES A
The odds of making it to Series A nearly double when you build inside a studio. The model removes the variables that kill most companies early.
the ecosystem
We partner with founders at every stage - from sharp idea to scalable company. Studio for the build. Fund for the scale. A system designed to compound.
OPERATORS
You don't need more advisors. You need people who've built companies, made the mistakes, and come out the other side. From validation to legal, product to GTM - we roll up our sleeves and build alongside you from day one.
NETWORK
Partners across Stockholm, Oslo, and London - with exits behind us and the hard-won knowledge of what kills companies early.
SPEED
We move fast and decide clearly. A 4–8 week sprint to a real answer - yes or no. No endless meetings, no vague feedback. Your time is too valuable for that.
CAPITAL
First funding through the studio. Follow-on through the Pinecone Fund. We back our own ventures and the most ambitious external founders. Capital that knows what it takes - because it was there from the start.
the ecosystem
We partner with founders at every stage - from sharp idea to scalable company. Studio for the build. Fund for the scale. A system designed to compound.
OPERATORS
You don't need more advisors. You need people who've built companies, made the mistakes, and come out the other side. From validation to legal, product to GTM - we roll up our sleeves and build alongside you from day one.
NETWORK
Partners across Stockholm, Oslo, and London - with exits behind us and the hard-won knowledge of what kills companies early.
SPEED
We move fast and decide clearly. A 4–8 week sprint to a real answer - yes or no. No endless meetings, no vague feedback. Your time is too valuable for that.
CAPITAL
First funding through the studio. Follow-on through the Pinecone Fund. We back our own ventures and the most ambitious external founders. Capital that knows what it takes - because it was there from the start.
PINECONE'S PORTFOLIO
WHAT WE HAVE DONE
ASTOS
Improves Outcomes, Scoring Every Conversation
Most voice AI automates calls. Astos improves outcomes, scoring every conversation against business results and compounding performance over time. Built for revenue teams who need voice to behave like every other measurable channel. Built inside Pinecone with full commercial and technical co-founding support.
SHIFTLI
Generates Rule-Compliant, Demand-Optimized Schedules from Day One
Shift managers in hospitals spend hours building schedules that still expose their organization to compliance risk. Shiftli generates rule-compliant, demand-optimized schedules from day one, replacing legacy tools with a platform that flags legal violations automatically. Built inside Pinecone with full commercial and technical founding support.
PINECONE'S PORTFOLIO
WHAT WE HAVE DONE
ASTOS
Improves Outcomes, Scoring Every Conversation
Most voice AI automates calls. Astos improves outcomes, scoring every conversation against business results and compounding performance over time. Built for revenue teams who need voice to behave like every other measurable channel. Built inside Pinecone with full commercial and technical co-founding support.
SHIFTLI
Generates Rule-Compliant, Demand-Optimized Schedules from Day One
Shift managers in hospitals spend hours building schedules that still expose their organization to compliance risk. Shiftli generates rule-compliant, demand-optimized schedules from day one, replacing legacy tools with a platform that flags legal violations automatically. Built inside Pinecone with full commercial and technical founding support.
Building Astos with Pinecone has been one of the best decisions we've made. They bring real structure, open doors that would have been hard to open alone, and stay close throughout. How fast things have moved has honestly surprised even us.
Elliot Lyrberg • CEO • Astos AI